Discipline 1 of 7
Brand & Media Strategy
From FitCamp180 to Arize Training Club
A gym that finally looks like it belongs next to the franchises. We studied 25+ competing fitness profiles to find the gap, then built a complete identity from the ground up — name, logo suite, color palette, typography, and brand guidelines — so Arize walks into every room looking like the most serious option on the block.
By the numbers
Key metrics
- FitCamp180 → Arize Training Club
- Complete rebrand
- Competitor analysis driving positioning
- 25+ profiles
- Logo suite, color palette, typography, guidelines
- Full identity system
Source: Arize Training Club
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