Case study · Fitness
Arize Training Club
Explore the complete transformation — from brand strategy to QA — by category.
Sequence
How it ran
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Discovery & Research
Dec 2025 – Jan 2026
Competitive analysis, brand audit, positioning strategy
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Brand & Identity
Jan – Feb 2026
Full rebrand from FitCamp180 to Arize Training Club
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Digital Build
Feb 2026
14-page website shipped in 10 days, video production pipeline established
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Campaign & Products
Mar – Apr 2026
Summer challenge launch, Plan2Card automation, nutrition systems
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Operations & QA
Ongoing
Business consulting, 6-agent QA framework, pre-launch review
Contents
Explore by category
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Brand & Media Strategy
From FitCamp180 to Arize Training Club
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Business Intelligence & Web Platform
14+ pages shipped in 10 days
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Video Production
5 major productions, programmatic video pipeline
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Summer Challenge Campaign
96 challengers tracked via custom web app
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Operations & Business Consulting
Business diagnostic to funding proposals
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Digital Product Automation
Plan2Card automation with 6 layout renderers
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Quality Assurance Framework
6-agent QA with conditional GO verdict
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